Health: Do You Need to Lose Weight?

Are you a woman? If you are and if you are like many other women, there is a good chance that you are concerned with your appearance. When it comes to appearance, there are many women who are concerned with their weight, namely the weight that they would like to shed or need to shed. Unfortunately, many women believe that they need to lose weight when they really don’t. To determine if you should seriously think about losing weight, as it is an important issue, you may want to continue reading on.

When it comes to determining if you should lose weight, there are a number of important factors that you should consider. Since many women are concerned with their appearance and the way that they look, you may want to examine your appearance. Do you think that could benefit from a weight loss? If you are currently unhappy with the way that you look, it may be something to consider. Of course, it is also important to make sure that you don’t lose too much weight, as it can be harmful to your health. For that reason, you may want to consult with your doctor to determine if weight loss is an issue that you should work on.

Speaking of consulting with your doctor, your doctor may have recommended that you lose weight, with their own fee will. If your doctor has suggested that you lose weight, it is advised that you take his or her suggestion into consideration. What many women fail to realize is that their healthcare professional isn’t as concerned with their appearance as they are their health. So, if your doctor recommends that you lose weight, even just a little bit of weight, he or she may be concerned with your health and the possibility of you developing any weight related health complications.

The two above mentioned signs are two the most common signs that you may want to think about losing weight. Of course, it is important to remember that the decision to lose weight is yours to make, as it is an issue that you have to deal with. With that in mind, it is important to also remember that carrying around excess weight is more than just carrying around excess weight. There are many women who are constantly stressed out about or concerned with their appearance. If you would no longer like to spend every day in front of the mirror ashamed of your body or hiding your body from those and you know and love, it may be time to take action.

If you would like to lose weight, you may be pleased to know that you have a number of different options. Many women are able to develop their own weight loss plans, which often include a regular exercise plan, as well as eating healthy. You also have the option of joining a local weight loss program or an online weight loss program. These types of programs are nice, as you often get professional advice as well as support from group leaders and other weight loss program members.

As a reminder, it is advised that you take the time to speak with your physician, regarding your weight loss plans or goals. This is especially important if you plan on creating your own at-home weight loss plan. In addition to giving you the go-ahead, your physician may also offer you a few weight loss tips, tricks, and techniques, ones that you may find helpful.

Breathing and Relaxing

You don’t need to fall into the stress mode of life. You can use breath to relax, rather than stress, your mind and body. Yoga helps you to relearn that natural state that your body and mind want to be in: relaxation.

Deep breathing is both calming and energizing. The energy you feel from a few minutes of careful breathe is not nervous or hyper, but that calm, steady energy we all need. Slow, steady, and quiet breathing gives a message to your nervous system: Be calm.

Whole books have been written on yoga breathing. Here is one 5-minute Breath Break. (Read through the instructions several times before you try the practice.)

  1. Sit with your spine as straight as possible. Use a chair if necessary but don’t slump into it. Feet flat on the floor with knees directly over the center of your feet. Use a book or cushion under your feet if they do not rest comfortably on the floor. Hands are on the tops of your legs.
  2. Close your eyes gently and let them rest behind closed lids.
  3. Think about your ribs, at the front, back, and at the sides of your body. Your lungs are behind those ribs.
  4. Feel your lungs filling up, your ribs expanding out and up. Feel your lungs emptying, your ribs coming back down and in. Don’t push the breath.
  5. The first few times you do this, do it for 2 to 3 minutes, then do it for up to 5 to 10 minutes. At first, set aside a time at least once a day to do this. When you learn how good it makes you feel, you’ll want to do it at other times as well.

Just as one stressful situation goes into your next challenge, relaxing for a few minutes every day gradually carries over into the rest of your daily life and activities.

Do You Need to Lose Weight? Signs That You May

Each day in the United States, million of Americans say to themselves “I need to lose weight.” Are you one of those individuals? While many of the individuals who tell themselves that they need to lose weight do need to lose weight, not all do. So, the question that many ask themselves is “do I really need to lose weight?” If that is a question that you have asked yourself before, you will want to continue reading on.

One of the many signs that you may need to lose weight is if you are obese. Many individuals do not realize that there is a difference between being overweight and being obese. While different healthcare professionals have different definitions for obese, it is often said that those who are thirty or forty pounds overweight are obese. If you are obese, you shouldn’t only be worried about your appearance, but your health as well. Obesity has been linked to multiple health complications, including the early onset of death.

Another one of the many signs that you should lose weight is if you have been told that you need to do so. Whether your physician recommended losing weight or if someone that you know on a personal level has, it is advised that you at least take their suggestions into consideration. Unfortunately, many individuals are embarrassed or become upset when they are told that they need to lose weight. What you need to remember is that the individual mentioning your weight to you likely isn’t as concerned with your appearance as they are with your health.

Another sign that you may want to think about losing weight is if you are finding that your clothes no longer fit you. Of course, it is normal for some individuals to gain weight or to have their weight fluctuate, but you may want to think about joining a weight loss program or developing your own weight loss plan if you find that your clothes no longer fit or are difficult to get into. Unfortunately, many individuals do not just have a small weight gain. Small weight gain often leads to more, which could have a negative impact on your health. It is also important to mention the cost of new clothes, which you may not be able to afford.

If you find many simple tasks or activities, like walking up a flight of stairs, difficult, you may want to think about losing weight. Of course, becoming out of breath from simple activities may not necessarily just be a weight problem, but there is a good chance that it is. When you lose weight, even just a little bit of it, you will likely find it easier to do many of the activities that you love or even the tasks that you need to do, like take your kids to the park.

The above mentioned signs are just a few of the many signs that you may need to lose weight. Should you wish to lose weight, you are advised to proceed with caution. There are a number of weight loss products on the market, like diet pills or exercise equipment, which do not work. To save yourself money and to protect your health, you may want to consider consulting with your physician before starting any weight loss program, even one that you develop yourself.

How to Zumba

You may already be wondering what Zumba is truly all about by now. It is a fusion of both dance and an exercise workout, featuring a variety of dance styles. Although the main rhythm is Latin, other international influences are also present in the mix. Knowing the basic principles will help you become better at it and burn the extra calories and fat.

Starting the Zumba

Zumba lasts for about an hour and presents different dance moves coming from regions in Latin America. Some of the included moves are influenced by the meringue, salsa, reggaeton and even belly dance and hip hop. It provides an excellent cardiovascular workout, where you can burn as much as 450 calories an hour. Choreographing the program can be quite challenging, so it is important that you begin each session by doing a few stretches and toning exercises. These should last for 15 minutes, aim to warm up all the major muscle groups during the pre-exercise.

The Choreography

Start choreographing the Zumba workout by doing samba moves for about 5 minutes. You can use the basic forward and back movements, keeping your heart rate up. After that, switch to merengue dance movements for another 5 minutes. The merengue is composed of 3 basic motions, namely the forward basic motions, the side basic motions and the back basic motions. These can be mixed in any way using variations in the posture as you dance.

After 5 minutes, move on to dancing the salsa for 5 minutes. Begin by tapping on the first beat, then step forward using the same foot. Back on the same foot then dance to variations of the motion. You may include reggae, hiphop, reggaeton and a number of belly dance movements during the workout. Mix the movements using the Latin dance moves. You will realize that the fusion of different dances and rhythms make Zumba truly unique.

Using Interval Training

One of the principles behind the Zumba workout is that you incorporate interval training. This means that you move from one dance to the next in increments, such as dancing the salsa for 5 minutes, hiphop for 5 minutes, merengue for 5 minutes, and so on. Your heart rate and breathing differs, depending on the movements and demands of the dances. This allows your metabolism to enhance, thereby burning calories while doing the exercise and continuously while at rest.

Although the pace may be too challenging for first time exercisers and older adults, the Zumba Gold is also available, which reduces the beat and pace. Seniors and true beginners get to experience a comfortable and entertaining start. They will be introduced to the steps until they are ready to go with Zumba Basic and Level 2.

Professional Help

If you want to learn the Zumba well, you should join a number of workshops and activities together with certified Zumba instructors. There are now more than 2,000 instructors all around the world, complete with the right skills, knowledge and materials to let you enjoy the activity fully. You can get more tips in forums and the web site. Make sure you wear comfortable clothes and eat the right type of diet to experience the different fitness benefits of the program. Mastering the Zumba takes time. Try to squeeze in 2 to 3 sessions per week to get better over time.

Activities for the Youth

The youth nowadays are very different from the youth of long ago. There are teens that prefer to spend most of their time at home, helping their parents do household chores. A great many of them are the outdoor type. These teens love to go out and have a great time with peers. If you’re trying to look for creative activities for the youth, you simply have to keep reading.

Some youth activities are healthy but some youth are into dangerous activities. You probably heard over the news or read in the newspapers about youths who are deeply into drugs and alcohol. These activities are unhealthy and will only destroy the lives of young adults.

Teenagers want to be accepted in a group and growing up can be very hard for them. They undergo a lot of changes and those teens who find it hard to cope with the changes are often caught in a dangerous situation. They often end up in the company of bad friends. Soon, they will find themselves taking drugs or drinking too much alcohol. Some others are into gambling which can further affect how they handle their finances when they grow into adults.

So what activities for youth can you do? Even if you’re in a difficult stage at the moment, you should not lose control of yourself. You should still be responsible for all your actions. You’re already old enough to know what’s right from wrong. So you have to choose your peers wisely and make sure that you belong in the right group.

Parents are the very first teachers of their kids. They must be able to set a good example so that even if their kids reach adolescence, they will know what to do. If the teens grow up to be good individuals, they can easily befriend other teens. Parents should monitor their kid’s activities and they must know their friends. That way, they can guide their kids to the right path.

Parents should also provide advice to their kids when needed. Good communication is a necessity. There are also activities that the family can do together; activities which are suited for the youth. Parents can start teaching their kids on how to be responsible with their expenditures by giving them the chance to budget their allowance.

The community also plays a very important role in governing the youth. Youth leaders should encourage fellow teens to join in sports activities. The sports activities can include volleyball, basketball, football, and other sports that can promote teamwork, sportsmanship, and camaraderie.

Joining youth groups is also an excellent idea. A youth group often has youth activities like camp-outs, outreach programs, prayer meetings, movie night outs, hiking, mountain climbing, and visits to foreign places. A good thing about youth group activities is that the parents and the organizers can monitor all the activities.

The goal of almost every youth group is to provide member youths with healthy activities which can help them as they grow older. Youth group ministries are also great because they help young people to be nearer to God. The group helps members to strengthen their faith in the Lord.

If you’re already in your teenage years, you have to be responsible for all your actions. Join youth groups so that you can do healthy activities for the youth.

Basic Yoga Postures and their Variations

  1. THE COBRA Do this in easy stages. Lie down, face prone, legs tightly together and stretched back, forehead on the floor. Put your hands, palm down, just under your shoulders. Inhale and raise your head, pressing your neck back, now use your hands to push your trunk up until you are bending in a beautiful arc from your lower spine to the back of your neck. You need go no further than this. However, if you are supple enough, you can now straighten your arms completely, bend the legs at the knees and drop your head back to touch your feet. Even if your head goes nowhere near your feet, drop it back as far as possible and hold the posture with deep breathing. Come out of the posture very slowly, returning to the face prone posture. Relax with your head to one side. Repeat.
  2. THE BOW This is also an extreme version of the simple bow. It is surprising how many children can do it immediately. Take it, once again, in easy stages. Lie face prone on your mat. If you are very slim have a nice thick, padded mat for this one. Inhale and bend your knees up. Stretch back with your arms and catch hold of your ankles, keeping fingers and thumbs all together on the outside. Inhale and at the same time raise your head and chest, pulling at your ankles and lifting knees and thighs off the floor. Breathe normally, trying to kick up your legs higher and lifting your head up. You are now bent like a bow, balancing the weight of your body on your abdomen. You can stop right here but if you can still stretch further, then slide your hands down your legs, lift them higher, keep the knees together and pull back as much as you can. Hold for a few normal deep breaths, then relax back to the face-prone position, head to one side.
  3. THE SHOOTING BOW In Sanskrit this is known as Akarna Dhanurasana and one leg is drawn up like a shooting bow. Sit with both legs stretched out in front and back straight. Reach forward with both hands and clasp your feet, catching the right foot with the left hand and the left foot with the right hand. Inhale, bend the left knee and pull the foot across the body, close to your chest, pointing the elbow up and twisting the body slightly to the right. The left hand stays firm and tight, holding the right foot. Hold posture with normal breathing, release slowly, and relax. Repeat on other side. In the beginning it is enough to hold the bent left leg with the right hand. When this is easy, stretch down and hold the left foot with the right hand. Continue to pull on the left foot, lifting it higher on each exhalation.

Getting started with videoblogging

Videoblogging is the next generation of posting ideas and products over the internet. Everybody knows about textblogging. Now they use videos for a better way of expression. This form of communication may entail a lot of resources, but it is all worth it. If pictures say a thousand words, videoblogging exceeds that by far.

A videoblog requires larger disk spaces on websites, a faster server, and a whole new set of programs to support it. Videoblogs can be fed through RSS. This is technology of syndicating your website to other RSS aggregators.

Videoblogging works with people on the internet expressing their selves. Now if you put this on a business prospective, you are up to a lot of benefits. Think of it as a powerful tool in making showing your prospective customers your line of products or your services. It’s just like showing a commercial all for free. And if you videoblog through RSS, then most probably you are getting your target market.

People like to see what they are going to buy. Some would like to see proof and be sure that they are getting their money’s worth before shelving their dimes on it. All of us know the influence of a thirty second commercial. The effect of videoblogging is similar to that. You show your product, people watch it. If they like it, they buy it. If you present it good enough, they’ll buy the product even if they don’t need it.

Now on the web, things are pretty much static, unlike in television in which all are moving. If you post something that is mobile, it would most likely catch attention. Now imaging your product parading in all it’s royalty through videoblog. You’ll get phone call orders in no time.

If your business is just starting up, you can create a videoblog right at your own home. All you need is your web camera, microphone, video software, and lights. For as long as you know how to use your camera, then you can create a videoblog.

Invest in a good web camera. The higher its resolution is the better the output. And you like to present your goods in the optimum way so get the best one possible. Make a short story, or just capture your goods in one go. Just make sure you are getting the best profile for each. Get those creativity juices flowing.

Lights are important in a production. Make sure you illuminate entirely the area you are going to use to create videoblog. The brighter the area, the crispier the images will be. You can also use lighting effects for added appeal to the presentation.

Should you require sounds for your videoblog, you need a microphone. Record you voice as a voice over for promoting the product and its benefit to consumers. Sounds are as important as videos on a videoblog. It is advisable to make your sound effects as enticing as the video.

Your video editing software can be any program. You need this to finalize your work. You can add sounds, delete some bad angles, or insert some still pictures in there too. Some programs are user-friendly and can be used even with zero knowledge on video editing. Even simple video editing programs should do the trick. Select your background carefully too. The light affects the presentation so make sure that the background and the light complements each other.

Videoblogging is a great tool but it also has it downside. It may slow down the computer so other may steer clear of it. Download time may also be time consuming especially if customer is still on a dial- up connection.

But don’t let those stop you. Let videoblogging be an alternative for you, though it is best to still keep the text and pictures present in your presentation to accommodate all possible viewers of your site.

Nowadays, the more creative you are in presenting your product to the market, they more you are likely to succeed. Videoblogging offers an interactive way of selling. You involve the customers. You instill in them the advantage of your goods. And at times, those are enough to make a sale.

PROBLOGGING: MAKING MONEY FROM BLOGS

A weblog (or simply blog) is a website that ‘publishes’ or features articles (which are called ‘blog posts’, ‘posts’, or ‘entries’), written by an individual or a group that make use of any or a combination of the following:

· Straight texts
· Photographs or images (photoblog)
· Video (videoblog)
· Audio files (audioblog)
· Hyperlinks

Usually presented and arranged in reverse chronological order, blogs are essentially used for the following purposes:

· Online journal or a web diary
· Content managament system
· Online publishing platform

A typical blog has the following components:

· Post date -the date and time of the blog entry

· Category – the category that the blog belongs to

· Title – the title of the blog

· Main body – the main content of the blog

· RSS and trackback – links the blog back from other sites

· Comments – commentaries that are added by readers

· Permalinks – the URL of the full article

· Other optional items – calendar, archives, blogrolls, and add-ons or plug-ins

A blog can also have a footer, usually found at the bottom of the blog, that shows the post date, the author, the category, and the ‘stats’ (the nubmer of comments or trackbacks).

There are numerous types of blogs. Some of them are the following:

  1. Political blog – on news, politics, activism, and other issue based blogs (such as campaigning).
  2. Personal blog – also known as online diary that may include an individual’s day-to-day experience, complaints, poems, and illicit thoughts, and communications between friends.
  3. Topical blog – with focus either on a particular niche (function or position) that is usually technical in nature or a local information.
  4. Health blog – on specific health issues. Medical blog is a major category of health blog that features medical news from health care professionals and/or actual patient cases.
  5. Literary blog – also known as litblog.
  6. Travel blog – with focus on a traveler’s stories on a particular journey.
  7. Research blog – on academic issues such as research notes.
  8. Legal blog – on law (technical areas) and legal affairs; also known as ‘blawgs’.
  9. Media blog – focus on falsehoods or inconsistencies in mass media; usually exclusive for a newspaper or a television network.
  10. Religious blog – on religious topics
  11. Educational blog – on educational applications, usually written by students and teachers.
  12. Collaborative or collective blog – a specific topic written by a group of people.
  13. Directory blog – contains a collection of numerous web sites.
  14. Business blog – used by entrepreneurs and corporate employees to promote their businesses or talk about their work.
  15. Personification blog – focus on non-human being or objects (such as dogs).
  16. Spam blogs – used for promoting affiliated websites; also known as ‘splogs’.

Blogging is typically done on a regular (almost daily) basis. The term “blogging” refers to the act of authoring, maintaining, or adding an article to an existing blog, while the term “blogger” refers to a person or a group who keeps a blog.

Today, more than 3 million blogs can be found in the Internet. This figure is continuously growing, as the availability of various blog software, tools, and other applications make it easier for just about anyone to update or maintain the blog (even those with little or no technical background). Because of this trend, bloggers can now be categorized into 4 main types:

· Personal bloggers – people who focus on a diary or on any topic that an individual feels strongly about.

· Business bloggers – people who focus on promoting products and services.

· Organizational bloggers – people who focus on internal or external communication in an organization or a community.

· Professional bloggers – people who are hired or paid to do blogging.

Problogging (professional blogging) refers to blogging for a profit. Probloggers (professional bloggers) are people who make money from blogging (as an individual blog publisher or a hired blogger).

Below are just some of the many money-making opportunities for probloggers:

· Advertising programs
· RSS advertising
· Sponsorship
· Affiliate Programs
· Digital assets
· Blog network writing gigs
· Business blog writing gigs
· Non blogging writing gigs
· Donations
· Flipping blogs
· Merchandising
· Consulting and speaking

The following are a few things that you need to consider if you want to be successful in problogging:

  1. Be patient. Problogging requires a lot of time and effort, not to mention a long-term vision.
  2. Know your audience. Targeting a specific audience or group is a key to building a readership.
  3. Be an ‘expert’. Focus on a specific niche topic and strive to be the “go-to” blogger on that topic.
  4. Diversify. Experiment with various add and affiliate programs that enable you to make money online (aside from blogging).
  5. Do not bore your readers. Focus on the layout. White spaces, line spacings, and bigger fonts make a blog welcoming to read.

Certainly, it is possible to earn money from blogs. One just needs to take risks, the passion, and the right attitude in order to be a successful problogger.

Beginners Guide to Blogging

A blog is basically an online journal wherein you can digitally pen down your thoughts, ideas, opinions and practically anything that you want people to read. Blogs come in different styles, formats, and settings, depending on the preference of the user. Many blogging sites, offer built in features such as hyperlink, straight texts, pictures etc. Some blogging sites, even allow you to put video and mp3’s on your blogs.

Instead of writing texts, some bloggers choose to make their blogs more audio friendly, by using spoken word entries. This is called audio blogging.

Basically a blog contains these features:

title- which allows you to label your post
body- this is the content of your post
trackback- other sites can be linked back to your blog
permanent link- every article that you write has a URL
comments- this allow readers to post comments on your blog.

One of the advantages of blogging, is that it is made of only a few templates. Unlike, other websites that is made up of numerous individual pages. This make it easier for blog users to create new pages, because it already has a fix setting that include: slots for title, body of the post, category, etc.

This is especially useful for first time users, since they can start blogging right away. They can chose from a number of templates that blogging websites provide.

Anyone who wants to start a blog can do so by becoming a member of a blogging website of their choice. Once they’ve become members, they automatically become a part of that particular blogging community. They can browse through other bloggers pages, and link them back to their own blogs. They can also make comments on other members’ blogs.

Blogging is not just limited to personal usage. There are a lot of blogs that follow a theme such as: sports, politics, philosophy, social commentary, etc. These blogs espouse on their specific themes. This way blogging becomes a medium in which people can share their knowledge and opinions about a variety of themes and topics.

Some bloggers even use their blogs as a means to advertise. Some authors advertise their books on their blogs. While other bloggers, use their blogs to shed light to currents issues, events, news and catastrophes.

Nowadays in education, blogs also play an important part. Professors use blogging to document the lessons that they have discussed and taught. This way, students who who have missed classes, can easily catch up with their assignments.

A lot of entrepreneurs benefit from blogging by promoting their businesses on their blogs, with millions and millions of people logging onto the net everyday, blogging has become a lucrative move. Some bloggers who run online businesses promote their merchandise online. While others profit through advertisement.

But by far, the most popular blog type is the one that takes the form of a personal journal. This is the kind that is usually used by first time bloggers. Individuals who want to document the daily struggle of their everyday lives, poems, rants, opinions, find that blogging offers them a medium in which to express themselves.

Bloggers usually communicate within themselves. This is one of the appeals of blogging. It creates a community of people sharing their ideas, thoughts, and comments with each other.

Blogs varying in topics, themes, and set-ups, can be found in blog directories. First time users who want to get an idea of what the blogging world is all about can browse through a number of blogs using these directories. This way they’d get an idea of what these blogging communities are like.

Blogging is popular all over the world. Blog is short for the term weblog. There are no rules when it comes to blogging. Bloggers have the freedom to express themselves how ever way they want, and the best thing about blogging, is that most blogging sites are free.

There are numerous blogging websites to choose from in the net. This give first time users the option of joining a blogging community that appeals to their interests.

Just search any blogging directory and you’d get a listing of a lot of blogging sites that are available on the net. It’s easy to search a blogging directory, because it is organized according to category. This way you would get exactly what you are after. Blogging is really for everyone. It is fun, simple and easy.

Boost Your Business With Blogging!

Business blog is an incredible online marketing tool that saves you thousands of dollars but provides great business opportunities in just one click. Blogs are user-friendly, customized and flexible medium for disseminating useful information for effective positioning of your products in the market.

Companies engaging in business blogging have a definite edge over its competitors. Here are some advantages:
? Word-of-Mouth. In a survey, there are currently 14 million blogs with 80,000 more being added each day and about 30 percent of the 50 million users are blog readers. Imagine how much gain your company will have, if your products are advertised through blogs. With Internet, information spreads so quickly especially if an impressive write-up goes with your product. Soon your blogs will be passed on to hundreds of possible customers.
? Awareness and loyalty. Open communication with your customers creates trust and loyalty among them. Being there to respond to their questions and comments make them all the more willing to try your products and services.
? Feedback. Blogs is good for product research and reviews. It would be easier to improve on your products if you observe your customers’ thinking and behavioral patterns. You can also take immediate action to your customers’ concerns.
? Community halo-effect. Bloggers are reasonable, friendly and helpful. They are more than willing to create blogosphere of comments regarding your product. The only thing you have to do is embrace and take active part in the culture and your product will surely be considered in their next stop to the supermarket.

For better marketing results, actively promote your business blogs by submitting your blogs to blog search sites and directories. Do not forget to paste in with your blogs, your URL. Be sure that your blogs contain exclusive information with value and are always updated to keep readers popping in, read up your blog, move on to the next and click on again for updates.

Blog is like a setup booth in the biggest trade show on earth everyday. Marketing possibilities are just around the corner waiting to strike your sale scales up.

The Really Simple Syndication (RSS) feeds are important too in conjunction with your blogs to get the best benefits. Use effective keyword phrases to generate high ranking status in the search engine traffic. In this way you have better chances of people finding your website leading to your blogs. More traffic means more potential sales.

For this to be successful, you can use RSS for news update feeds which can be read through RSS reader application. This is a very useful tool for business and internet marketers as well.

If you are already convinced with the potentials of business blogs for marketing and targeting sales increase, your company is now ready to start blogging. But first, you have to be in tune with your company’s business objectives and determine if blogging will really help you achieve your goal.

  1. Several blogs are dedicated to teaching people the do’s and don’ts of blogging, READ them! Include in your reading materials blogs that are consumer-based too to give you an idea.
  2. Setup several test blogs right away.

If your initial try out with blogs worked well, you can now start setting up your blogs.

  1. Study blog design. Blog hosting services provide pre-designed templates. But if you opt for paid blog service, you can ask your artist to design and layout your blog site to match the company’s identity and needs.
  2. Choose a topic. Its good to have a line-up of topics you want for your blogs but be sure they are in consonance with your business objectives. This would be a test of your flexibility and open-mindedness since results may be going against the set objectives.
  3. Remember the following safety measures in blogging:
    ? legal issues are sometimes involved in blogging; it is safer to include disclaimers and limitations of liabilities;
    ? corporate communication and legal department are responsible in educating the senior management on how blogs might affect business;
    ? create blogging policies; set limits on who gets to blog and what information are allowed to be made public;
    ? avoid outright marketing blog or you will shy away your readers;
    ? make content updated, relevant and fresh;
    ? reinforce the company’s core values; and,
    ? encourage employees to use it.
  4. Start blogging and complete 20 posts before going to marketing.
  5. Begin marketing.
  6. Regularly monitor the coming ins and outs of readers and get updates. Then, measure your results.
  7. Adjust if needed. You can always play with your designs in the blog site as long as it remains to match the company’s identity.
  8. Strive to be consistent with your topic all the time.
  9. Try to have unrelated topics with general and broad appeal.
  10. Schedule updates regularly. Monday, Wednesday and Thursday would be best to update blogs.

Once you have done all these things, you can now ultimately enjoy the benefits of business blogging.